Marketing Practitioner. Serial Entrepreneur. Collaborator. Twenty-eight years of strategic brand-building across advertising, digital, BTL and audio-visual content — for the brands you already know.
Subject
Gurpreet Singh
Discipline
Ideas
§ 01 — The Manifesto
The alchemy of strategy and creativity — transforming ordinary into iconic.
An entrepreneur at heart, Gurpreet has conceptualized and executed brand-building initiatives for leading Indian and global companies — and built ventures of his own across complementary domains: real estate, PropTech and gourmet lifestyle.
§ 02b — Calling card
"Passionately practicing and impacting Marketing Communication for over two decades."
§ 02 — The Ventures
Managing Director
A full-service MarCom agency delivering strategy, creative, production and media — intelligent, idea-powered campaigns across branding, digital, social, print, retail, events and film.
rarefusion.com
Founder
Curating luxury farmhouses, retreat homes and bespoke real estate experiences — built on the ethos of creating heritages, not just habitats.
eleverealty.in
Co-Founder
Bridging communication between developers, owners, buyers and trade partners — fostering transparency and efficiency in real estate transactions.
propbloom.com
Co-Founder
A premium gourmet shopping experience — artisan, organic and niche packaged food and personal care products with Pan-India delivery.
gourmetgarh.in§ 03 — The Toolkit
§ 04 — The Playgrounds
Philosophy
"Blend strategy, creativity and collaboration — then think beyond convention."
— GS
§ 05 — In his own words
"A Rare Fusion of marketing & creative brains..
One that’ll add more spice and pizzazz to your brand."
§ 06 — Moments from the field
Stars, statesmen, brand ambassadors and the team behind the lens — fragments from twenty-eight years of show, story and spectacle.
Behind the scenes with our key Japanese client's brand ambassador — he took the spotlight, we ran the show.
From superstars and sport icons to nano and macro influencers — pairing the right face with the right brand.
Political heavyweights, corporate honchos, superstar collaborations — just another day at the office.
Successful project wrap with clients and celebrated friends — the work, and the celebration that follows.
Collaborated on an in-film branding project for his feature film. A throwback to the early years.
Curated their very first corporate show — long before the world caught on. #yoyo #badboy
Plate VI · Field Notes · Archive 1997 — Present
§ 07 — Let's collaborate
Together, we can cultivate it into something remarkable.
Group of ventures